Let me tell you why I am obsessed with Target, besides the obvious reasons of wide aisles and good lighting. I received something in the mail Saturday morning that made my love turn into obsession. It is a small 5.5"x8" saddle stitch mailer. If you have not noticed yet, Target has changed the look of their in-store brand. It is called up&up and it is marked with the colorful arrows you see above. This little mailer is a brand introduction, philosophy, reassurance of value and reliability, and is full of coupons {the backs have color coordinating arrows and product shots}. Plus, the dang thing is just so visually appealing! They made a design decision to make a revolutionary move instead of evolutionary and they are helping their consumers through the process. Now that is what I call brand management! THEY ARE SO SMART!
{image credit Target}
**No kick backs were received from the writing of this piece :) It just comes from love.
