Hello everyone! Welcome back. Thank you to everyone who participated in the freelance101 survey. I found the results to be very informative and they have inspired some upcoming posts. According to the survey, many of you are stationery and print designers and have some questions regarding printing. Today, we will be touching on the most common printing methods, definitions and how to videos.
TYPES OF PRINTING
Offset Lithography - "litho" - "flat" / Most common printing. Can be expensive if you are not running a high quantity. Printers – Heidelberg, 4C, 2C, or 1C presses
Flexography - "flexo" - Sometimes used in packaging
Digital printing - Prints CMYK. Inexpensive. Paper and color limitations.
Letterpress - Used for invitations, stationery and business cards.
Engraving - Expensive. Not used too much anymore.
Thermography - A more cost effective engraving technique. Used for invitations, stationery and business cards.
Silk screening - "screen"
How to videos - Always nice to have a visual demonstration.
**helpful hint** Starting in an office environment is a great way for a young designer to attend a press check or "get on press." This will allow you to see the actual presses, become more familiar with the pre-press step, printer lingo and will teach you how to approve final printed art for your client, colors, images, etc. This can be nerve wrecking at first, but confidence will come with time.
Remember - If you have any specific freelance questions you would like to see answered, shoot me an email or write it in the comments section. I would be happy to hunt down the answers.
photo credit m a v
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