Vale Design is a freelance design agency specializing in package design and branding. Areas of expertise: consumer packaged goods, food, and housewares. Services include: package design, brand and SKU extensions, brand exploration, identity, front end web design, social networking consultation, print, and business identity systems.
After graduating from Purdue University in 2000 with a degree in Visual Communications Design, owner/designer Erin Vale headed for Chicago. For the next several years, she fell in love with the city, the design community, package design, and branding. Since founding Vale Design in 2006, she has been able to focus that passion for packaging and people as a freelance designer/Art Director collaborating with talented design firms, Creative Directors, and national and international brands. With 10 years experience, she strives as a freelancer to come into each design project with a fresh outside approach, backed with competitive analysis research, and produce solutions from comfortable close-ins to innovative far-out extremes. In 2009, Erin opened finch&hawk, an online shop that combines her love for pattern and packaging and features favor box printables and paper goods.
Erin, an August born Leo, currently lives in Indiana with her husband and their mischievous Shiba Inu dog, Daisy. When not designing for her clients, she loves to do yoga, DIY, cook, travel, and take nature walks to observe her favorite birds: any type of hawk and American Goldfinches.
// RECOMMENDATIONS //
// DESIGN FIRMS //
Meg Williams - Creative Director, Evolve Creative “Erin is someone I count on to provide creative solutions time and time again. She can take very little information and/or direction and create phenomenal designs. She is my go-to person for icons, logos, branding/packaging, page layout, even web. She really won me over when she was my replacement while I went on maternity leave. She literally started on the day I went into labor without any explanation of ongoing projects. Her willingness to jump in and take the reigns was impressive. I was at ease that high quality work was going out and our clients kept happy.”
Ivana Nikolic - Creative Director, DuPuis Group “Erin is a great creative thinker who is also exceptionally communicative and organized. She is a very quick study and always owns both the problem and the process. I have worked with her in two different companies and can not sing enough praise about her work ethic, efficiency, dedication and team spirit. If you are looking for a driven, exceptional creative and fun energy - Erin is a must!”
Dave Janicek - VP Creative, JOED Design Inc. “Erin is a very hard worker, always willing to go the extra mile for a project. She has great passion for design and problem solving. Highly recommend!”
Jim Cordaro - Creative Director, Rubin Cordaro Design “Erin is a great person to work with. She has a passion for design and is dedicated, creative and works quickly. She presents smart design solutions, can handle complex assignments with ease and is a great team player. She communicates her ideas and thoughts very well and I recommend Erin for any creative position.”
// CLIENTS //
Sonja Clark - Photographer, Moonbug Photography "I highly recommend Erin Vale to anyone that needs a designer. When we started talking about my logo design, she was easy to communicate with. She understood, better than any other designer I have worked with, what I wanted and where I wanted to go with my business identity. When she presented me with the first round of logos, I was blown away. I could have used any of them. She also designed my blog, which I absolutely love. It was also an easy process. Thank you, Erin! I'm looking forward to our next project."
Jennifer Hughes - Artist/Photographer, Jennifer D Hughes "Erin Vale has a great ability to understand her clients’ vision and then makes certain each project is guided by that. At the same time she can pull together a unique mix of elements and while making creative suggestions. Erin is dedicated until she is pleased with the finished product and continues to impress me with her enthusiasm and talent.
