Almost 197,000 followers on Pinterest.
To be clear, I did not set out to with the intention of even having 1 follower. As a designer, I found the ability to gather images from all over the internet and organize and categorize them neatly in one location to be completely intoxicating and addicting.
A lot of people have asked me how I use Pinterest so I thought I would share how I use it both personally and professionally. I will also share how I "design" my Pinterest boards. Yes, there is design involved!
1. Pin authentically - I ONLY pin images that I genuinely feel I will use later and images that I really love. I am compensated for some of my fashion pins, but I ONLY pin them if I truly like them.
2. Grow your followers organically - if you are being authentic and pinning images you like, chances are someone else will have the same taste as you and start following you and vice versa. It is really that simple.
3. Don't believe the hype - The perfect playroom image is just that. An image. A moment that was staged. All the toys were put away and the pillows in the rocker chair were fluffed. The lighting was the perfect midday light. You must know that 5 seconds after the shot was taken the room was destroyed by a toddler or siblings in a stuffed animal fight. DO NOT COMPARE YOUR LIFE IN ANYWAY TO WHAT YOU SEE. The images should serve as inspiration, not the bar to be the perfect person.
4. Give credit where credit is due - If you are pinning from someone's site, credit them. I do it like this:
Subject matter | Website name
1. Recipe ideas - My husband and I like to plan our weekly meals 2 weeks out. This way we are not eating the same things over and over. I turn to Pinterest when I would like to try a new recipe, find a healthy side dish, plan a special occasion meal, or to find a recipe for the hodge podge of ingredients I have in my fridge and pantry. I love food and my TASTY TIDBITS board is my largest and one of my favorite boards.
2. DIY ideas - I have mentioned many times on this blog that I am DIY challenged. I prefer simple diys that have high impact when completed. My DIY PROJECTS & CRAFTS boards is one of my largest. To be honest, it is the board that I noticed brought in most of my followers. There are some talented people out there sharing and looking for exciting new projects to try.
3. Kid ideas - You gave birth to them...now what?! My daughter is almost 2 and she is a full blown toddler. I started my KIDS board to help me organize all the interesting art projects, learning activities, must read books, toys and just cool kid stuff that I want to implement as she grows.
4. Style & Fashion ideas - I am missing the "shopping" gene. I shop like a man. In the store, grab the item, out. My WEAR IT - EASY CHIC board is like my virtual closet. I reference this board for outfit ideas. Not sure what to wear to a meeting. Check my board. Not sure what to wear to my moms group. Check my board. Not sure what to wear other than yoga pants while trying to be a simply stylish busy mom. Check my board.
1. Design resources - Pinterest is a dream come true for a designer. It is a visual candy store when you are researching LOGOS, PACKAGE DESIGN, exterior signage, MENU IDEAS, BRANDING STYLE GUIDES etc.
2. Blog business advice - Why do you have a blog? Is it strictly personal? Is it part of your business? Is it your sole source for income? There is vital information out there regarding SEO basics, photography tips, post and blog layout design and even the best times to cross advertise your posts on social media outlets. I recently added my BLOG BUSINESS ADVICE board and I reference it daily.
3. Blog image ideas - Lately I have been pinning blog image layouts. Focusing on the actual post image, not the story in the post at all. As a designer, I do not like to just slap an image in a post and call it done. I am beginning to really explore how the image can also tell the story, similar to a magazine spread.
4. Moodboards - Thank you for the secret boards! These have been essential for me while creating moodboards for clients. I can pin all of my images, save the images and import them into Illustrator to create quick and efficient moodboards.
1. Big picture - I am very concious of how my boards look all together. I do not like them to be jumbled or visually cluttered. I want my followers to be able to understand who I am and what I like very quickly and easily. That way, they can determine if I am someone who may have similar tastes to theirs.
2. Thumbnails - These are the worker bees of Pinterest.
• Change them often - Keep them fresh. Your current followers and new followers will be drawn into your board by the thumbnail. It gives them a snippet of what the board contains.
• Keep the subject matter in the thumbnail simple - Try to keep the image simple, not visually cluttered. Think about how they will all look when you look at them big picture. Do they tell a story? Have a similar color scheme?
• Keep them grouped - For example, all of my design boards are grouped near each other. It allows your followers to quickly see what subject matter you are interested in and they may be more willing to start following another board.
There you have it! My tips and tricks for how I use Pinterest both personally and professionally. Happy pinning!
If you have any additional questions, please put them in the comments section.
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