Open your blog. Open your online portfolio. Open all of your social media sites. Step back. Squint.
Do they match? Are they branded? Do they tell a cohesive story by not even saying a word? Do your sites look like they were created by the same designer? No? Let me tell you the quickest way to fix that problem and look more professional by using this 5 minute branding exercise. (I just put my websites through the same exercise!) The quickest way to cinch up your brand is, 2 Colors 2 Fonts.
2 Colors 2 Fonts
Whenever I feel like my brand is starting to unravel a bit, I use this branding exercise across all platforms, from websites to business cards.
• 2 Colors - narrow your color palette down to only 2 colors. Use one color for copy and one color as an accent. For example, my main color is a dark gray and my accent color is sand. I only use these 2 colors, and/or a tint of them, across all of my internet sites, blog, portfolio and social media. That way when a new reader or possible client visits one of these sites, they will immediately feel the cohesion.
• 2 Fonts - this one can be tough, especially if you love fonts as much as I do. Try limiting yourself to using only 2 fonts. One font for your primary copy and one font as your secondary and/or call out copy. I use Georgia for my primary body copy (on any format that I can control font selection) and Gotham for secondary and call out copy. I sneak Berthold Akzidenz Grotesk in as additional call out copy in my Freelance 101 and Business 101 images.
This simple 5 minute exercise will make your brand more cohesive and more professional. After all, cohesion is the basic definition of a brand. Good luck and start streamlining!
You can find other FREELANCE 101 right here.